We revisit some of Kanye’s more convoluted album rollouts in anticipation of “DONDA.”
In recent years, Kanye West has defied the conventional album rollout. Even when he’s announced album release dates in the past, there wasn’t much certainty that an album would actually come out, and fans have since been conditioned to take anything he says about an upcoming album with a grain of salt. Starting with albums like The Life of Pablo, Kanye would share tracklists on Twitter that would look nothing like the final song sequencing, with records placed in a different order. He would tweak the mixing and mastering issues on albums after they were released, leaving fans to wonder whether they were actually hearing the “final” versions of his records. Suffice to say, building excitement for new Kanye music can be a slippery slope.